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About Us

Production Lofts NYC LLC - Studioteria was established in 2017 and soon became known as one of the trendiest and coolest photography studios in NYC. It has brought a breath of fresh air to the industry, by creating a relaxed and inspirational atmosphere, while maintaining a high level of professionalism.


The studio benefits from the unorthodox spirit of its founder, Avi Yeru, who has 20 years experience in video and photography production.

Our "BAD HABITS" include:

- Offering the best prices

- Spoiling our clients

- Being overly-flexible, as well as endearing

- A pet-friendly environment

- An awesome location with a terrific view

- All-around high quality


SUPREME, Vogue, Refinery29, Converse, Harper's Bazaar, NFL, Warner Bros, The Guardian, Hunter Boots, W Magazine, ELLE, Valentino, Alexander Wang, All Saints, Art Partner, Home Agency, Allure, Teen-Vogue, L'Uomo Vogue, Free Magazine, Love Magazine, ID Magazine, Schwarzkopf, Dominos Pizza, Alpha Romeo, Fiat, Lancia, Burger King, Nobel Energy, as well as other brands from USA, Europe and the Middle East.